Effective Sales Techniques & Strategies

Course Details


Start: 27 April 2023
End: 28 April 2023


United Arab Emirates

Effective Sales Techniques & Strategies

There is more to selling than making a pitch and hoping to make a sale. A thorough understanding of customer psychology is always part of successful selling. Sales professionals need to understand how to develop a relationship with customers and listen to the right clues. Dealing with rejection is an issue all sales professionals must come to terms with. They must also learn to equip themselves with right techniques to overcome rejection.

In this course, you will learn nuances of sales techniques and how to look at sales rejection positively. The strategies and tools outlined in this course can be utilized by anyone, irrespective of whether they are in the business of selling products and services to any target audience/market.

Course Objective:

By the end of the session, delegates will be able to:

  •  The importance of building value
  •  How to develop a relationship of trust with your customers
  •  How to listen for cues to close a sale
  •  Practical suggestions for dealing with hostile or indifferent potential customers
  •  Effective Techniques in handling objections
  •  Utilize effective communication techniques, including active listening, to build rapport with customers and establish trust.
  •  Learn to overcome objections and challenges in the sales process, including price objections and customer skepticism.

Course Outline

I. Introduction to Sales Techniques and Strategies

 Overview of the sales process and its importance

 Common sales challenges and how to overcome them

II. Building a Strong Foundation

 Understanding your product or service

 Defining your target audience

 Identifying key selling points

III. Developing a Sales Pitch

 Crafting a compelling message

 Creating a value proposition

 Understanding customer objections and how to address them

IV. Building Relationships and Trust

 Building rapport with customers

 Understanding the psychology of persuasion

 Maintaining professionalism and integrity in sales

V. Sales Techniques for Different Channels

 In-person sales techniques

 Phone sales techniques

 Email and online sales techniques

VI. Closing Techniques

 Recognizing buying signals

 Asking for the sale

 Overcoming common objections

VII. Follow-Up and Customer Relationship Management

 Importance of following up with customers

 Best practices for customer relationship management

 Tips for maintaining long-term customer relationships

VIII. Metrics and Analytics

 Understanding key sales metrics

 Analyzing sales data to optimize performance

 Continual improvement strategies

IX. Conclusion and Action Plan

 Recap of key takeaways

 Developing a personal action plan for improving sales skills and strategies.

 This course can be tailored to different sales levels (beginner, intermediate, advanced) and can be delivered through a mix of lectures, case studies, role-playing exercises, and practical assignments.

Training Method

The training will be conducted in a friendly, inclusive and professional atmosphere, which is conducive for different learning styles, but respects each attendee as an individual and ensures each one is challenged and achieve maximum benefit from the course. Our goal is that attendees will be highly engaged and encouraged to be participative.

Book your place

Effective Sales Techniques & Strategies​

27 April 2023
Location: Dubai