Essentials of Digital Marketing

Course Details

Session: 2 Days

Hours: 8 Hours /Day

Mode: Face to Face / online


United Arab Emirates

Essentials of Digital Marketing

Digital technologies continue to be part of our world at an unimaginable pace. They offer business owners different ways to deliver customer service, market their products and services and build relationships with new and existing customers. Do we exactly understand what is digital marketing, what tools are available and how can we maximise their fullest potential?

This practical course is designed to give you a deep understanding of the important digital marketing tools and the opportunities it provides. The knowledge and confidence about using platforms and processes such as social media, SEO, SEM, website marketing, landing pages and email marketing to help grow a certain business.

Upon successful completion of the course participants will be able to:
  • Identify and fully recognise the changing digital landscape and new emerging themes.
  • Fully understand the importance of digital platforms and channels and their role
  • Differentiate the opportunities and challenges of different key digital marketing tools.
  • What is the role of inbound marketing.
  • Understanding and measure the success rate of different marketing tools
Purpose of the course:

After this course, you will leave with an understanding of the opportunities, challenges and trends in digital marketing. The trainer will enhance your knowledge and equip you to maximise key digital platforms as part of your digital marketing strategy.

Key Learning Points:
  • The Importance of Digital Marketing.
  • Updated Key digital tools to enhance marketing.
  • Understand the Linking of digital marketing tactics to achieving marketing objectives.
  • What is on-page and off-page SEO
  • Understand why content marketing and link building are very important in modern marketing.

Course Content

  • Recognise the changing digital landscape and new emerging themes.
  • Understand the relevance of digital platforms and channels in context.
  • Recognise the opportunities and challenges the key digital marketing tools.
  • Deploying winning tactics that reach the right audience with the right message at the right time.
  • Understand the role of inbound marketing.
  • Appreciate the how and why of measuring the success.
The course will have a maximum of 15 people who will be from different industries and will provide different inputs of how digital marketing is essential to their business.
Who should attend?
This Course will be of particular interest to a wide range of marketing staff, public relations, communications specialist, sales professionals, business owners and managers in different business sectors. The number of participants will be limited to 15 to guarantee that there is maximum engagement and opportunity to address each delegates question. Even if you are an experienced marketing professional or new to digital marketing, this course will provide an updated look at the current trends.

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Essentials of Digital Marketing