Start: 07 November 2023
End: 08 November 2023
United Arab Emirates
Managing & Maximizing Key Accounts
Key Learning Points:
- Developing a territory Business Plan.
- Effectively profile your customer portfolio.
- Use strategic planning tools effectively.
- Develop an Effective Business Plan for individual Key Accounts.
- Develop an Account penetration strategy.
- Upsell or Sell added value to Key Accounts.
- The Nature of Key Accounts compared to other types of customers.
- The impact on the business of Key Clients and the importance of managing them effectively and efficiently.
- The implementation of a client focused, quality service approach: A marketing driven method.
- Developing a total quality service ethic.
- How to make added-value contributions to the customer’s needs
The course will have a maximum of 12 people who will be selected based on the type of business they belong in and their role to ensure a thorough mix of industries, ideas and experiences.